• Drawing the margins to the centre

Bhima Jewellers’ Trans-Inclusive Ad Is Just The Beginning: Creators And Community Share Their Thoughts

  Nov 11 2021 | admin

A simple yet heartwarming 1 minute 40 seconds advertisement from a jewellery brand is breaking the internet, and it has become the centrefold of every discussion around trans rights in the country. A woman assigned male at birth; her desire; the love of her parents; the dreams and journey of a transgender person; every aspect was rightly captured in the recently-released ad film for Bhima Jewellers, which has crossed 800k views on YouTube on the date of writing. The advertisement’s success is not the views it generated but the message it has sent across society.